Do you look the same as you did 6 months ago?
Join 100,000 others. Fix your nutrition and training setup. END your frustration.
Our FREE book and 15-day email Transformation Kickstart Course will guide you through the most common progress-killing mistakes guys make.
Training Programs. Nutrition ebook. 15-day “Kickstart” email course.
WE’VE BEEN LIED TO
Does this sound familiar?
“I’m working my ass off in the gym, but I’m not seeing results.”
“I’ve tried counting calories, but it’s never quite clicked.”
“Work and family commitments always get in the way.”
“There is conflicting information everywhere!”
You are not alone.
The fitness industry does not benefit from genuinely educating people. There’s too much money to be made selling shortcuts, ‘biohacks,’ and magic powders.
Helpful-looking information is wrapped up in pseudoscience, and it’s now impossible for the non-expert to know who to trust.
But there are usually signs someone is untrustworthy.
Remember, they want us to believe the nutrition hierarchy of importance looks like this so they can profit:
Frustrated? I’ve been there!
For the majority of my 20s, I was brainwashed by the scams of the fitness industry.
I created this site to help others avoid the same path of frustration.
You DON’T have to figure this out on your own. We have coached over 2000 guys, helping them transform their bodies WITHOUT it taking over their lives. Let us show you how.
Training Programs. Nutrition ebook. 15-day “Kickstart” email course.
HERE’S WHAT YOU’LL GET
1. Our Free Nutrition Setup Guide ebook 
Evidence-based recommendations combining the latest nutrition research and our decade of experience coaching frustrated trainees:
Get immediate actionable tactics to overcome plateaus and make visible progress. Learn how to optimally set up your diet without it taking over your life. Learn how to identify and avoid nutrition misinformation. Understand the seven common nutrition errors guys make and how to avoid them.
2. Our 7-lesson “Nutrition Mistakes Not To Make” Email Course
We’ve helped thousands of frustrated guys fix their nutrition. Seven common mistakes hold people back.
We will show you exactly what these mistakes are and how to avoid and fix them.
This means that within the next week, you’ll have the keys and confidence to break through your plateau and unlock progress.
This is the order of importance. Don’t let the scammers of the industry convince you otherwise. 
- Calorie balance determines whether weight will be gained or lost.
- Macronutrients (protein, fat, and carbs that make up the foods we eat), help determine whether that change is fat or muscle mass.
- Micronutrients, like vitamins and minerals, help maintain health and prevent diseases.
- Meal timing is what you eat and when.
- Supplements are mostly useless. There are a few worth consideration, but nobody failed to reach their physique goals because they didn’t take a supplement.
Further, the liberating news should be that the layers of the pyramid are not of equal importance!
You will get a disproportionate return on your efforts from focusing on the first few layers of the pyramid.
So, if you stick to your calorie budget, eat enough protein, avoid skewing your carbs and fat intake to the extreme, eat like an adult (including fruits and vegetables), and avoid doing anything silly with nutrient timing, you’re all set.
This is the inconvenient truth the fitness industry doesn’t want you to know because it’s hard for the marketing machine to sell you anything.
Don’t take my word for it; check out the 100+ photo results this produces.
Training Programs. Nutrition ebook. 15-day “Kickstart” email course.
You’re In Good Hands!
We love coaching and, combined, have over 20 years of experience.
Andy Morgan started Ripped Body in 2011 and has coached online, full-time, helping frustrated male trainees ever since. He is a co-author of the bestselling Muscle and Strength Pyramid Books and The Diet Adjustments Manual. His work has been translated into 7 languages, and he owns Athlete Body, which is considered Japan’s most trusted fitness site.
Andy is originally from Birmingham (UK), but now lives in Tokyo and has been in Japan for 18 years. He likes snowboarding, cycling, hiking, and driving cars around Fuji Speedway.
Matt Dustin graduated with a bachelor’s degree in exercise science in 2012, interned at the Under Armour Performance Center in Baltimore, spent several years as a personal trainer in Maryland before moving to San Diego to work at a sports physical therapy clinic. In 2017, Matt moved fully online as a nutrition coach, eventually becoming a mentor for other coaches. He joined Ripped Body in 2021 and has authored three nutrition books.
Matt currently lives in Las Vegas. He loves reading, traveling, watching baseball and football, collecting tattoos, and spending time with his girlfriend and dog.
| THEM | US |
|---|---|
| They want money for this. | We just want your email address. |
| Bro science. | Science-backed. |
| Will spam you with supplement sales. | We’re allergic to supplement companies. |
| Gimmicks, fads, gadgets, tricks. | Strategic, helpful emails. Always big-picture context. |
| Maddeningly hard to unsubscribe. | Unsubscribe at any time. |
Content adapted from coach Andy’s best-selling book
Training Programs. Nutrition ebook. 15-day “Kickstart” email course.
Join over 100,000 Others Who Have Taken This Course
Still not sure if this is for you?
That’s fair. Here are some of the common questions people ask.
If I were you, I would be wondering this also!There is no cost for downloading the book or receiving any of my emails.We earn money through book sales and online coaching, but most readers pay us nothing. I like it this way.For the majority of my 20s, I fell for the scams of the fitness industry. I started writing in 2011 to help people avoid the same path of frustration. I started coaching online when readers requested it. I wrote books when the waiting list got too long, two of which are now international best-sellers referenced by other coaches.My goal is impact, not profit maximization. The more generous I’ve been with the information I share, the more impact I’ve had.So, while I will mention the books and coaching from time to time, you won’t find ads on the site or in my emails, and I will never spam you with random product offers.This business lives or dies based on the results that we get for our clients. We grow because we share how we do that without hiding it behind a paywall. I don’t care if you personally never pay us a dime; I’m just sincerely honored to be your guide.
The science behind physique change is not a mystery. There is a most efficient way of doing things, and the 80-20 is not really in dispute.I can’t say, “You will achieve your goals,” because those goals might be unrealistic. But we will teach you the principles that will get you on a path toward the best physique your genetics, time, drive, and environment will allow for.
The course is written with busy working dads in mind because this is the population we coach. The principles are just as relevant for women, but when assessing progress, make sure you compare your weight and measurement data points at the same time of your menstrual cycle, roughly four weeks apart.
The book is around 140 pages and formatted to make it easy to read on your phone. It will take you around two hours to read, but I’d encourage you not to rush through it because lessons inside will save you time and money and last you a lifetime.
First, we’ll ask for your feedback (so we can improve it) and welcome any questions. Second, you’ll have the opportunity to subscribe to our free training programs course. Then, we’ll continue to send helpful emails once per week explaining some critical nutrition and training principles behind getting the results you are after. Our emails have an exceptionally high 48% open rate, but if they’re ever unwanted, just click unsubscribe.
Don’t let another six months slip by without seeing changes!
Take control of your nutrition and training. Start seeing results!
Training Programs. Nutrition ebook. 15-day “Kickstart” email course.