Online Coaching: Nutrition and Training

People waste far too much of their precious time chasing their physique goals. Leaving things in the hands of an experienced professional takes the frustration and guesswork out of things, which is going to make you a lot more productive in the other areas of your life. Almost all successful people have had coaches or mentors, regardless of their field. So, if you are serious about getting your physique goals nailed then I feel it’s worth considering hiring someone, even if only once.

That said, the goal of this page is not to sell you on the idea of hiring me for coaching, but to give you information about my skill set, what I do and who I work with, to help you decide whether you feel that my coaching is something you may be interested in.

I coach male, physique-focussed strength trainees online, via email, one to one, as my full-time job.

I’ve spent the last 5 years doing this and nothing else. I have over 100+ client result photos and 400+ testimonials. I’m highly experienced, I’ve written a book on the subject which is unique in it’s field, and I’ve been fortunate to co-author a couple of books with one of the best coaches in the industry.

People waste far too much of their precious time chasing their physique goals. Leaving things in the hands of an experienced professional takes the frustration and guesswork out of things, which is going to make you a lot more productive in the other areas of your life. Almost all successful people have had coaches or mentors, regardless of their field. So, if you are serious about getting your physique goals nailed then I feel it’s worth considering hiring someone, even if only once.

That said, the goal of this page is not to sell you on the idea of hiring me for coaching, but to give you information about my skill set, what I do and who I work with, to help you decide whether you feel that my coaching is something you may be interested in.

I coach male, physique-focussed strength trainees online, via email, one to one, as my full-time job.

I’ve spent the last 5 years doing this and nothing else. I have over 100+ client result photos and 400+ testimonials. I’m highly experienced, I’ve written a book on the subject which is unique in it’s field, and I’ve been fortunate to co-author a couple of books with one of the best coaches in the industry.

What I Do

→ I help clients to apply the principles covered on this site (and in my books) to get their nutrition and training dialed in. A three month time period is the minimum commitment required, which is a good timeframe to not only get great visible changes, but to teach something far more important – how you can move onwards without me and continue to be successful.

→ I aim to create independence in my clients. I do not aim for repeat business, I aim for referral business. – This is where most applicants come from and I haven’t had to spend a cent on advertising yet.

→ I want you to be walking around looking awesome for years so that people ask you how you did it. If you want to be spoon fed information, are looking for a quick fix, or are in the mindset that you will be ‘finished’ within 3 months, then this isn’t for you.

Support – Motivation – Accountability – Long-term Guidance

Initial Guidance Will Cover: 

  • Macronutrient targets for your goals,
  • Example meal templates, with customisation rules to help the food fit your preferences, including personalized meal timing suggestions for your schedule,
  • A training program tailored specifically towards your goals, experience, and schedule.

We’ll then have reassessment points every 2 weeks where I’ll make all and any necessary adjustments to your diet and training plan to keep you progressing. This is absolutely key to the whole process which is why I wrote a book about it. I’ll show you how to do this on your own.

→ I help clients to apply the principles covered on this site (and in my books) to get their nutrition and training dialed in. A three month time period is the minimum commitment required, which is a good timeframe to not only get great visible changes, but to teach something far more important – how you can move onwards without me and continue to be successful.

→ I aim to create independence in my clients. I do not aim for repeat business, I aim for referral business. – This is where most applicants come from and I haven’t had to spend a cent on advertising yet.

→ I want you to be walking around looking awesome for years so that people ask you how you did it. If you want to be spoon fed information, are looking for a quick fix, or are in the mindset that you will be ‘finished’ within 3 months, then this isn’t for you.

Support – Motivation – Accountability – Long-term Guidance

Initial Guidance Will Cover: 

  • Macronutrient targets for your goals,
  • Example meal templates, with customisation rules to help the food fit your preferences, including personalized meal timing suggestions for your schedule,
  • A training program tailored specifically towards your goals, experience, and schedule.

We’ll then have reassessment points every 2 weeks where I’ll make adjustments if and when necessary to keep things on target with the plan. I’ll show you how to do this on your own.

Client Locations To Date


Client Map

Why I Get Good Results

Experience: Though you may consider your personal situation a puzzle, it’s highly likely that I’ve worked with someone in a similar position before and guided them through it.

Experience vs Knowledge

Objectivity & Accountability – There is a magic that happens when you combine these two things.

The key factors that drive my ability to consistently deliver a high standard are as follows:

  • I’ve worked hard to incrementally improve the way I coach over the last four years, both in terms of style and thoroughness of the information that I deliver. It makes my life easier, gives better results, and leads to happier clients. Doing this is a no-brainer.
  • I have a lot of experience working with a narrow subset of people which makes me very good at working in that niche.

The effort I put into my work is clear in my writing on the site and as this is fairly rare (very few people can be bothered), so I receive a lot of coaching applicants. I have taken advantage of this to purposefully narrow down the types of clientele I work with so that I could excel in that specific niche. Here is who I work with:

“Andy is able to write articles, debate, rub shoulders with, and coach right alongside experts with decades of formal education and tons of experience. His critical thinking skills, the ability to self-teach, and his drive to learn that allow him to do this are rare indeed.”Eric Helms, MPhil MS CSCS Pro Natural Bodybuilder, Raw Powerlifter, Team 3DMJ Coach www.3dmusclejourney.com

Experience: Though you may consider your personal situation a puzzle, it’s highly likely that I’ve worked with someone in a similar position before and guided them through it.

Experience vs Knowledge

Objectivity & Accountability – There is a magic that happens when you combine these two things.

The key factors that drive my ability to consistently deliver a high standard are as follows:

  • I’ve worked hard to incrementally improve the way I coach over the last four years, both in terms of style and thoroughness of the information that I deliver. It makes my life easier, gives better results, and leads to happier clients. Doing this is a no-brainer.
  • I have a lot of experience working with a narrow subset of people which makes me very good at working in that niche.

The effort I put into my work is clear in my writing on the site and as this is fairly rare (very few people can be bothered), so I receive a lot of coaching applicants. I have taken advantage of this to purposefully narrow down the types of clientele I work with so that I could excel in that specific niche. Here is who I work with:

“Andy is able to write articles, debate, rub shoulders with, and coach right alongside experts with decades of formal education and tons of experience. His critical thinking skills, the ability to self-teach, and his drive to learn that allow him to do this are rare indeed.”Eric Helms, MPhil MS CSCS Pro Natural Bodybuilder, Raw Powerlifter, Team 3DMJ Coach www.3dmusclejourney.com

Who I Work With

→ Men, typically in the 25-40 year age range, experienced strength trainees. The majority are physique-focussed individuals, most of whom are looking to lose fat. However, I’ve worked with people in all different kinds of sports and physical professions. (More specifics on this in the coaching FAQ.) If all goes to plan I’ll get opportunities because of this to work with the Japanese Tokyo 2020 Olympic medal hopefuls, which has been a personal dream ever since the announcement.

My coaching style is not suited to novice strength trainees or those that are new to counting macros in their diets. (Reasons and advice here.)

→ Those that I am confident I can help. This starts with the requirements below, which keeps me working with people inside of my skill set. Further to that, if I don’t think that we can get it to work given your current set of circumstances, I’ll tell you. If I think you need to just make a simple change rather than hire me, I’ll tell you. If the gap between your expectations and the reality of the results I think I can bring is too large, then I will politely decline. This is essential for maintaining a good reputation and just the decent thing to do.

→ Those that appreciate straight talk. I am a straight talker both in life and in my coaching. This is off-putting to many but highly appealing to some. If you are the kind of person that likes your advice to be sugar-coated and finds themselves offended easily and often, then you need to look elsewhere for a more suitable coach.

→ Those that are prepared to focus. This is becoming increasingly problematic in our world as attention spans seem to be shrinking. My coaching is exceptionally thorough. If you aren’t prepared to focus on long and detailed emails, my coaching is not for you. If you demonstrate an inability to do so during the application process I will decline to work with you.

Requirements

These requirements are going to disappoint people, but they are here for two important reasons: 1. The professional boundaries of my knowledge, 2. They allow me to produce better results (as the narrower the area that I focus, the better I can become).

• Male, over 20 years old.
• Weight training experience, comfortable with the compound lifts. (No? Suggestions on where to start here.)
• Experience counting macros. Ability to cook most of your meals. (No? Practice counting first. Start guide here.)
• Low stress, good quality sleep.
• No injuries or medical conditions. (I’m not a doctor or rehab guy.)
• Non-vegetarian.
• You are a natural trainee. (No drug use.)
• Good work ethic, open mind, and hungry to succeed.

Detailed reasons for each requirement are given in this coaching FAQ. Please don’t ask me to make exceptions.

The No-Smartphone Rule
No Smartphone Request

Consultations take place via e-mail as I’ve found this to work by far the best. Our e-mails will form a valuable written record and reference tool for later on.

Aside from the difficulties of being able to work with spreadsheets, re-name, resize and attach files, and it screwing up the formatting of the email chain, smartphones simply cripple the communication process because they make otherwise intelligent people unable to focus when reading and responding to carefully written e-mails. Eliminating smartphones fixes this. If you want to work with me, please don’t read or respond to email from me from your smartphone.

If this is not ok then please do not apply. Don’t try and bend me to fit your preferences when I’ve already stated mine.

“I very rarely endorse other trainers because I have extremely meticulous standards but I can honestly say, Andy’s training packages for his clients are unparalleled from anything else I have ever seen in terms of online training. He genuinely blew me away.”Ben Carpenter, Physique Model, UK-based Personal Trainer, Man with high standards

→ Men, typically in the 25-40 year age range, experienced strength trainees. The majority are physique-focussed individuals, most of whom are looking to lose fat. However, I’ve worked with people in all different kinds of sports and physical professions. (More specifics on this in the coaching FAQ.) If all goes to plan I’ll get opportunities because of this to work with the Japanese Tokyo 2020 Olympic medal hopefuls, which has been a personal dream ever since the announcement.

My coaching style is not suited to novice strength trainees or those that are new to counting macros in their diets. (Reasons and advice here.)

→ Those that I am confident I can help. This starts with the requirements below, which keeps me working with people inside of my skill set. Further to that, if I don’t think that we can get it to work given your current set of circumstances, I’ll tell you. If I think you need to just make a simple change rather than hire me, I’ll tell you. If the gap between your expectations and the reality of the results I think I can bring is too large, then I will politely decline. This is essential for maintaining a good reputation and just the decent thing to do.

→ Those that appreciate straight talk. I am a straight talker both in life and in my coaching. This is off-putting to many but highly appealing to some. If you are the kind of person that likes your advice to be sugar-coated and finds themselves offended easily and often, then you need to look elsewhere for a more suitable coach.

→ Those that are prepared to focus. This is becoming increasingly problematic in our world as attention spans seem to be shrinking. My coaching is exceptionally thorough. If you aren’t prepared to focus on long and detailed emails, my coaching is not for you. If you demonstrate an inability to do so during the application process I will decline to work with you.

Requirements

These requirements are going to disappoint people, but they are here for two important reasons: 1. The professional boundaries of my knowledge, 2. They allow me to produce better results (as the narrower the area that I focus, the better I can become).

• Male, over 20 years old.
• Weight training experience, comfortable with the compound lifts. (No? Suggestions on where to start here.)
• Experience counting macros. Ability to cook most of your meals. (No? Practice counting first. Start guide here.)
• Low stress, good quality sleep.
• No injuries or medical conditions. (I’m not a doctor or rehab guy.)
• Non-vegetarian.
• You are a natural trainee. (No drug use.)
• Good work ethic, open mind, and hungry to succeed.

Detailed reasons for each requirement are given in this coaching FAQ. Please don’t ask me to make exceptions.

The No-Smartphone Rule
No Smartphone Request

Consultations take place via e-mail as I’ve found this to work by far the best. Our e-mails will form a valuable written record and reference tool for later on.

Aside from the difficulties of being able to work with spreadsheets, re-name, resize and attach files, and it screwing up the formatting of the email chain, smartphones simply cripple the communication process because they make otherwise intelligent people unable to focus when reading and responding to carefully written e-mails. Eliminating smartphones fixes this. If you want to work with me, please don’t read or respond to email from me from your smartphone.

If this is not ok then please do not apply. Don’t try and bend me to fit your preferences when I’ve already stated mine.

“I very rarely endorse other trainers because I have extremely meticulous standards but I can honestly say, Andy’s training packages for his clients are unparalleled from anything else I have ever seen in terms of online training. He genuinely blew me away.”Ben Carpenter, Physique Model, UK-based Personal Trainer, Man with high standards

The Application Process

This is coaching, it’s not like buying a book. You’re inviting me to be part of your life, and you’ll be part of mine. You need to make sure you like my style and I need to know that I will get along with you also. This is a clear benefit to the application process that I’ve developed.

As I attract more coaching applicants than I can handle there is a waiting list, but the positive side of that for you is that you know I can afford to tell you honestly if I feel I can’t help you or not and won’t just try and sell you my services.

Apply to the waiting list

I’ll send a confirmation mail with details about the wait time.

I’ll send you an application form when your turn arrives queue.

I’ll make a suggestion/prediction based on your goals, current physique, and training experience.

You’ll tell me your thoughts, if we agree on things I’ll then send over pricing information.

If the coaching offer and pricing is acceptable we’ll move forward. If not, just decline.

Start of coaching.

 

↓Get On The Waiting List↓

Wait times are uncertain but if you would like to join the waiting list please fill out the form and when a coaching space becomes available I’ll let you know.

Thank you.

Your Name (First & Last) (*)

Your Primary Email (please type carefully) (*)

↓Please confirm that you meet the client requirements mentioned above ↓

I am male. I am over 20 years old. (*)
 Yes No

I have weight training experience. I am comfortable with the main compound lifts. (*)
 Yes No

I have no injuries. I have no medical conditions. (*)
 Yes No

I have a good work ethic, open mind, and I'm hungry to succeed. (*)
 Yes No

I eat meat. I'm willing to cook most of my meals. (*)
 Yes No

I have experience counting macros. (*)
 Yes No

I am ok with your 'no smartphone' policy. (*)
 Yes No

This is coaching, it’s not like buying a book. You’re inviting me to be part of your life, and you’ll be part of mine. You need to make sure you like my style and I need to know that I will get along with you also. This is a clear benefit to the application process that I’ve developed.

As I attract more coaching applicants than I can handle there is a waiting list, but the positive side of that for you is that you know I can afford to tell you honestly if I feel I can’t help you or not and won’t just try and sell you my services.

Apply to the waiting list

I’ll send a confirmation mail with details about the wait time.

I’ll send you an application form when your turn arrives queue.

I’ll make a suggestion/prediction based on your goals, current physique, and training experience.

You’ll tell me your thoughts, if we agree on things I’ll then send over pricing information.

If the coaching offer and pricing is acceptable we’ll move forward. If not, just decline.

Start of coaching.

 

↓Get On The Waiting List↓

There is a waiting list and wait times are uncertain. If you would like to join it please fill out the form and when a coaching space becomes available I’ll let you know.

Thank you.

Your Name (First & Last) (*)

Your Primary Email (please type carefully) (*)

↓Please confirm that you meet the client requirements mentioned above ↓

I am male. I am over 20 years old. (*)
 Yes No

I have weight training experience. I am comfortable with the main compound lifts. (*)
 Yes No

I have no injuries. I have no medical conditions. (*)
 Yes No

I have a good work ethic, open mind, and I'm hungry to succeed. (*)
 Yes No

I eat meat. I'm willing to cook most of my meals. (*)
 Yes No

I have experience counting macros. (*)
 Yes No

I am ok with your 'no smartphone' policy. (*)
 Yes No

In The Comments Below You Can Find Client Testimonials

This comments section is for client testimonials only. If you have a question please check the Coaching FAQ.

Note: There are ~250 testimonials here but few are recent. This is because I took the majority of 2015 off from coaching to concentrate on writing.

448 Comments on “Online Coaching: Nutrition and Training”

  1. Sean Flynn

    1. How do you feel about the coaching experience overall?
    I feel like it was exactly what I wanted and needed. Outstanding advice and guidance. Would not change a thing.

    2. What do you feel was the most valuable part or lesson learned?
    The need for consistent tracking and objectivity, and the importance of not panicking when progress seems to have stalled.

    3. Is there anything you feel I could do better, or you could suggest as an improvement? – Seriously, straight talk is appreciated.
    No. I’d recommend you to anyone.

  2. Jack Mitchell

    Andy,

    I feel GREAT about my progress, and wish I would have found you years ago. I’m stronger than I’ve ever been, look better than I ever have, and feel amazing. I will stick with this training and nutrition regimen for the rest of my life, and am thankful for all the info you gave me to keep tailoring it to my goals as they change. Thanks again, man. Really mean it.

    Jack

    1. Andy Morgan

      Jack, thank you.
      When you take this to shreds please send me an e-mail. – I’d love to see it. And, if you’d like to claim your place on the results wall then, then consider yourself a new proud member.
      Time to earn that, so keep your head down for the next 4 weeks and nail it! Deal? 🙂

      Andy

  3. David Mennie

    Hi Andy

    I feel good, really happy that I’m back into the swing of things after falling away from it for a year, and delighted with results so far. Your support has been excellent and there were a couple of points where I honestly think I would have made some changes that would have blown progress if you hadn’t been there to keep me on track.

    1. How do you feel about the coaching experience overall?
    I enjoyed it and I looked forward to receiving your feedback on my updates. I’ve never used an online coach before so don’t have much to compare it too, but I was happy with it. Knowing that my training and diet had been set up with yourself gave me the confidence to give them my full commitment.

    2. What do you feel was the most valuable part or lesson learned?
    Learning about the benefits of tracking progress. I already tracked progress in the gym in the past, but tracking body stats with the tape measure was new to me and I intend to keep that going. Weighing myself daily and using an average for the week was also new and I found that worked really well. Tips on training and motivation were useful too, as was the feedback that being tired was normal!

    3. Is there anything you feel I could do better, or you could suggest as an improvement? – Seriously, straight talk is appreciated.
    This is a difficult one as nothing springs to mind. I would say that 3 months is quite a short period of time and from my starting point I was never going to reach my final goal in that time. Perhaps offering a longer period of working together but with less frequent updates (at a similar cost) might suit some clients.
    Thanks also for the info that you sent on the diet break and the next steps after that. With that, and the resources on your excellent website, I feel well prepared for carrying on after my break. I understand the need for patience (doesn’t make it any easier though as I want the end result now!). I don’t officially have a bucket list but if I did getting lean and having a six pack would be near the top, so I WILL NOT GIVE UP 🙂

    ^ Hope that helps. Thanks again for all of your help, I really appreciate it, and best of luck for the future with the website and your coaching work.

    Cheers
    David

    1. Andy Morgan

      David, thanks. This is most appreciated.
      Great working with you. Please know that I’m always available in the comments on the site if you have any questions in the future, so no excuses now. Look forward to a surprise e-mail in my inbox in ~6 months time with a photo of you and a shit-eating grin boasting of your progress. 😀

  4. Jason Long

    Andy, between everything you’ve provided me and your website as a resource, I feel very confident in my ability to track out and follow a linear progression to my goals. I will also experiment with the additional carbs on Unit training days and after particularly demanding missions.

    1. How do you feel about the coaching experience overall?
    Absolutely thrilled! 10000% better than my last experience (LeanGains) and I
    would attribute this to your personality and demeanor. As a coach myself
    (Combat shooting and tactics), I also want to excel at what I do, and I depend
    greatly on student’s feedback for improvement. Because of your easygoing personality, I came to think of you more as a buddy (no stalker stuff intended haha) that I was accountable to and didn’t want to disappoint. All questions
    were also pleasantly answered.

    2. What do you feel was the most valuable part or lesson learned?
    The most valuable lesson that I learned was that for years I have been making
    it way harder than was necessary. This has been by far the easiest program
    that I have followed in terms of adherence. In the past I have restrained myself
    to “clean” foods only, strict paleo, etc. all totalitarian programs that are
    difficult to stick to. Your “relax, it’ll be okay” system has been a breath of
    fresh air and doesn’t make me a social pariah who can’t enjoy a drink or a
    family meal on a special occasion. And it produced better results than the
    other programs as well. I have also found myself very intrigued and “addicted”
    to the data gathering and examination. It is very satisfying to be able to track
    the numbers and see real loss instead of imagined ones in the mirror or on
    the scale only.
    3. Is there anything you feel I could do better, or you could suggest as an improvement? – Seriously, straight talk is appreciated.
    I honestly can’t think of one Andy. I have had several people ask me what I’ve
    been doing and tell me that I look very different (it’s tough to see when you
    look at yourself daily) and although I am far from “ripped” , I can see it on the
    horizon. I like that you are training people to accomplish goals on their own,
    and that you cut them loose after 12 weeks instead of continuing to hold their
    hands. Rather than try to explain it on my own, I simply refer people to your
    site, and tell them that it is worth every penny to use your services. I only
    wish that I could hire you for my wife! Although I COMPLETELY understand
    your decision to deal with men only.

    One thing just out of personal interest that I like to ask guys with a work line like yours after working with them, have the changes noticeably impacted your work performance, or not quite yet?
    In regards to work performance, I was worried that converting to a straight strength routine with no metabolic conditioning would cause some issues however I have experienced none thus far. It may be considered though that I have been assigned to my current unit for almost 14 years so possibly Specific Adaptation to Imposed Demands (SAID) at work?

    I can’t thank you enough again and I look forward to sending you a shredded pic in the coming months! Take care of yourself and cheers, Jason

Have a question? Hit me up in the comments: