‘The Lean Muscle Diet’ – A Detailed Review of Lou Schuler and Alan Aragon’s New Book

Andy MorganNews2 Comments

The Lean Muscle Diet - Cover Crop

Lou Schuler is an award-winning fitness journalist and author. Alan Aragon is one of the world’s most influential figures in the modern movement towards evidence-based sports nutrition. They have the best part of 50 years of experience on the right side of this industry between them, an this is their first book collaboration. Knowing the work of both of these gentleman, … Read More

What To Expect | Physique Goal Setting (pt2)

Andy MorganCoaching38 Comments

Physique Goal Setting | Skinny | Shredded

This is the second part in my serial guide helping you to identify where you’re at now so that you can set your diet and training up accordingly to make the fastest possible progress. (Part 1 here.) This part we cover two categories of trainees, Skinny, and Shredded. – Very different physiques, but very much related in terms of diet … Read More

What To Expect | Physique Goal Setting (pt1)

Andy MorganCoaching47 Comments

Physique Goal Setting

Identifying Where You’re At Now, Deciding On Your Best Course of Action, and Setting Realistic Goals I have had to decline nearly half of all coaching applicants in the last three and a half years because the expectations on what they thought could be achieved, and my opinion on what would realistically be achieved, simply could not be reconciled. Nearly half. … Read More

Simplifying Your Way To Shreds – Katsu’s Story

Andy MorganClient Stories & Results22 Comments

The picture above is of a former client Katsunobu, winning his masters class (50+) bodybuilding competition. It is possible that this means even more to me than it does to him. For me it represents the culmination of three years of effort. Katsu is the first real bodybuilder to take our Japanese site seriously enough to consider competing with the minimum. I mean 2 meals … Read More

Don’t Make It About The Money

Andy MorganNews40 Comments

“Nice guy, not the kind of person to change an industry though.” Reading these words didn’t sting like you would imagine. I realised there was truth to them and felt the comment was fair. They came from a man who had single-handedly lit a rage-fuelled fire in me that lead me to quit my stable government job and plunge head … Read More

How Do I Find Maintenance Calorie Intake After Dieting?

Andy MorganDiet Theory37 Comments

While you can’t go crazy like the Epic Meal Time gents above, you can certainly eat a lot more and maintain most, if not all of your leanness, after dieting. But people screw this up. They either diet blindly without ever thinking how they were going to maintain it, diet too hard for too long and then can’t maintain it, or they mess up … Read More

The Myth of the ‘Best’ Macro Ratio

Andy MorganDiet Theory18 Comments

There is an idea out there that ‘golden’ macronutrient ratios exist that can transform a person’s physique. The idea was born in bodybuilding forums by people looking at someone else’s body transformation, asking their macro intake, then reverse engineering it to come up with a macro ratio that is assumed to be somehow special. I’m not a fan of this idea. It’s logically flawed and here’s why: Metabolism is adaptive. Calorie … Read More

Summer 2014 Client Result Selection

Andy MorganClient Stories & Results18 Comments

I’m trying to figure out a compromise where I can still share photos & testimonials, but save you the hassle of the results page load times (and me the headache of editing that huge lot of html). I think we’re nearly there, but in the mean time, here are a three recent client results that I thought might be of interest. Hope you … Read More

On Cardio for the Physique-Focused Trainee

Andy MorganCardio71 Comments

Cardio is a poor time investment, it’s not necessary for most men to get shredded, it can steal recovery capacity, serve as a distraction, and the level of fitness most people will be happy with for their weekend warrior activities can be achieved by simply getting leaner and stronger. If physique change is your priority then strength training and diet should be … Read More