…and reasons for making this site.
The Fitness Industry Lies
The fitness industry doesn’t want you to know the truth:
- You don’t need to spend countless hours in the gym a week. 3 hours is plenty.
- You don’t need to buy food supplements.
- You don’t need to eat many times a day.
- You don’t need fancy equipment.
1. The gyms benefit from you believing that you have to go many times a week, that training on machines, not nutrition is the answer.
Most commercial gyms don’t bother to invest in people that can teach you how to do the exercises that matter. So they lead you to machine equipment instead of the free-weights.
2. The supplement companies benefit from the myths of dieting, so they can sell you supplements you can’t afford and don’t need.
3. The magazines, while many have good intentions, ultimately rely on advertisement revenue, so they can’t be impartial in their articles either.
4. And many (certainly not all) blogs and fitness sites out there rely on advertising revenue or product or supplement commission-based sales to stay alive.
At one point, I was spending $250 a month on supplements, I still didn’t get the body I wanted. Not even close. If this is you now, don’t worry you’re not alone in walking this path. Those days are now over if you choose. I only take calcium, a multi-vitamin and fish oil now.
My goal is to help you to get the body that you want, and then keep it.
I’ll introduce you to a sustainable way of eating that you can continue forever if you wish, and I’ve put all the information on this site that I think you need to do this.
The method I’m about to present gives pretty spectacular results very quickly for fat loss, with very few, if any, problems with hunger. It also works well for a ‘lean gain’ too.
I want to make it simple for you. Provide a simple guide. Give you a place where you can ask questions and get answers.
It is certainly much simpler than you have been led to believe by the fitness and supplement food industry.
I’m not going to try and sell you anything. No banners or pop-up ads. I hate them too and you won’t get any of that here.
So why did I make this site?
Because I love helping people change their body, and doing it in a much simpler way that they thought possible.
We’ve been lied to. And I don’t want you to waste years of your time and money like I did in your quest to look like an athlete either.
I spend hours everyday on my own studies on nutrition and training, scanning the web for some of the best and latest information, and clinical trial results. With the internet we have a wonderful opportunity to be able to learn from the best people in the world. Twitter (follow me!) is a wonderful tool for this, as it connects us with some of the greatest people in the fields. I do this for me. But because I do this, it means you don’t have to.
I know it can be difficult to distinguish genuine, reliable and unbiased information from that which is just plain wrong, or cleverly designed to sell you something. I was there myself at one time. So in the coming months I’ll introduce you to some of the best sites, articles and people the net has to offer.
Yes, I make a living from this, but it’s not through supplement sales, or ‘six-pack secret e-books’ and crap like that; I have a genuine passion, and I want you to look great. Some of you may become clients, some may read, learn and pursue your quest by yourselves. Both are totally fine by me. I’d love to hear your progress. – Nothing makes me happier.
So what does this mean to you?
- You can trust the information on this site.
- You can ask a question in the comments, and get an answer. Feel free to jump in with your suggestions and help each other.
- You’re invited join the Facebook page, where you can ask questions, share success and help each other with problems too.
Let’s help each other on our journeys. It’s more fun that way.
So are you ready to get started?
- Click for my Guide to Intermittent Fasting and details on my transformation.
Armed with this information, your journey to your desired body will be months, not years.
It really is easier than you think.
PS: Does the word ‘fast’ scare you? Don’t worry, it scared me too. I thought my muscles would drop off if I skipped breakfast too. But the results speak for themselves. I’d highly recommend ‘The top 10 diet myths‘ article I linked above by my friend Martin Berkhan. It’s so good, I spent nearly the entire latter half of August 2011 translating it for my Japanese audience. 26 cups of Starbucks coffee before it was done. English version has had over half a million views so far.